Intentional, futuristic, sustainable beauty brands to try this year.
Happy Women’s History Month! This post is dedicated to the women making strides in the beauty industry by forging their own paths and making their own innovative rules. These brands are offering solutions to some of the most common beauty and skincare needs across the age, texture, and color spectrum. Let’s get into it.
Common Heir
Photo via Common Heir website
Plant-based capsules of vitamin C and retinol serums (all fragrance-free) are offered in a biodegradable, recyclable, yet luxurious tube from Common Heir. Launched in Spring 2021, the brand has garnered rave reviews for its eco-friendly, plastic-free packaging and inclusive culture. Co-founders Cary Lin and Angela Ubias, both women of color, share in their Manifesto for their newly released retinol serum how they “pushed for trials on darker skin when there were few to none.”
The Things We Do Beauty
Photo via The Things We Do website
Los Angles based beauty concept bar The Things We Do combines mindfulness and technology to deliver high performance products, experiences, and high level results. Founder Vanessa Lee and her staff implement “Natural Intention Beauty Guidance” to customize and formulate products and service clients. This approach means enhancing the natural harmony and balance of the face, rather than completely altering it. Additionally, the brand offers premium micro-needling and wand tools with the latest tech specs to help take your skincare routine to the next level.
Pour Moi
Photo via Pour Moi website
Ulli Haslacher realized climate change was having a detrimental impact on skincare needs for everyone, regardless of age or background. She created Pour Moi by testing the products on participants in climate chambers and went on to create products based on six geographical climates. The patented ingredients help the product and skin adapt to the weather in the environment. Cruelty-free and 100% vegan, this line is also doing their part to protect the earth as intentionally as we nourish our skin.